Digital Marketing Manager

Forge Labs manufactures end-use parts and prototypes for customers across Canada and the United States. Our metal, plastic, and resin technologies support applications from robotics and industrial equipment to film and architecture.

You’ll take over the founder’s hands-on marketing work: managing acquisition, improving the website, and creating content. As our primary marketing person, you’ll decide what to pursue, deliver the work, and assess whether it brought in business. You’ll work directly with the founder and production team.

• Own paid acquisition. Manage Google Ads targeting, search terms, negative keywords, copy, assets, and spend. Identify wasted spend, test improvements, and reach buyers looking for industrial manufacturing.
• Grow organic search and improve conversion. Use Search Console and website analytics to investigate search performance, identify opportunities by market and application, and improve landing pages and the path to a quote.
• Turn manufacturing expertise into marketing. Write case studies, articles, emails, and social posts. Capture photos and video of parts and production. Build campaigns around our technologies, materials, and customer applications.
• Connect marketing to business won. Review campaign results alongside quotes and accepted orders, accounting for longer buying cycles and repeat customers. Investigate reporting gaps and recommend where to invest time and budget.
• Communicate our manufacturing strengths. Make our manufacturing capabilities and performance clear to engineers and purchasing teams. Verify technical claims with production and get permission to feature customer work.

AI agents are central to how we run marketing. You’ll use tools such as Codex and Claude to investigate performance, develop website changes, and prepare campaigns and content. You’re responsible for the brief, challenging their recommendations, checking the work, and verifying the result. Independent JavaScript programming isn’t required; you should know when a change needs technical support.

• Hands-on Google Ads experience and a record of taking marketing projects from diagnosis through execution and review.
• Strong writing and editing, with examples that make technical subjects understandable.
• Practical SEO, Search Console, and analytics skills, with the ability to connect marketing activity to customer acquisition.
• The ability to question reports and assumptions, distinguish measurement gaps from poor performance, and make a clear recommendation.
• Experience directing AI agents to complete real work, with sound editorial and visual judgment and the ability to set priorities independently.

Website, photography, video, and design portfolios are assets, as is B2B marketing experience. Manufacturing experience isn’t required; we provide training.

Send your résumé, a brief introduction, and two or three work examples to admin@forgelabs.com. Campaigns, writing, websites, photography, and video are all welcome. Tell us what you contributed and what the work achieved.

Include an AI-assisted project among your examples, explaining what you delegated and what you corrected.

Forge Labs is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.